Brand Guidelines
Last Updated 08.07.2025

Typography

Headline Font

Literata, a google font, has been chosen as the headline font for 5D NET ZERO.

This font has an academic look with personality, it helps position us expert guides and trusted partnersl.

The Literata font is available to download from Google.

Literata Regular
Literata Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Headline leading

The leading for headlines is set at 120% of the font size. Note: this tends to be the auto leading size within design applications.

Keeping this leading consistent means all headlines will look the same whichever size they are at set at and there will be the correct space for the underline highlight – see underline section for details

Body Copy Font

We use Work Sans as our body copy font.

Work Sans is a sans-serif font, especially for on-screen text and modern designs. It’s designed to have a contemporary and friendly feel. The modern feel of this is an ideal pairing with the more classical Literata headline font.

The Work Sans font family is available to download from Google.

Work Sans
Work Sans Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Work Sans Semi-bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789