Brand Guidelines
Last Updated 02.07.2025

Brand Strategy

Our Proposition

The consistent, short form narrative that describes who we are and what we do.

Driving sustainable growth isn’t just about compliance – but it’s a great place to start.

We’re on a mission to clarify sustainability, making it easier for you to do business better.

With clear, practical and actionable carbon management solutions we’ll build a sustainability strategy tailored to your business, guiding you every step of the way to meet regulatory requirements, and exceed them.

Because net zero is a catalyst for innovation and growth, it future-proofs your organisation, creating a lasting impact for everyone. 

Our North Star

The central organising thought that guides all we do.


Purpose made practical.

We deliver this by:

Giving Clarity

Inspiring Action

Enabling Impact

Our Values

The core values that define our beliefs, inform our decisions and drive our actions.

Passionate believers: 

We’re committed to change because what we do makes a difference 

Trusted Partners: 

We work together to achieve a lasting impact 

Future-facing: 

We’re expert guides that lead the way 

Change-makers: 

We’re action oriented and enable others 

Keep it simple: 

We simplify wherever we can to maximise engagement 

Our Attributes

The words that describe how we look and sound, our voice and personality – how we behave.

Personality

How we behave

Thoughtful 

We share our knowledge fostering goodwill trust 

Ambitious 

We’re redefining norms, setting standards and influencing change 

Safe-hands 

We’re experienced and relied upon to guide with confidence 

Collaborative 

We listen deeply, share ideas and actively work in partnership 

Voice

What we sound like

Confident 

Clarity, assurance, and authority to build trust 

Engaging 

Interesting and relevant to stimulate conversation 

Relatable

Authentic and empathetic – we understand our audience’s every day 

Motivating

Uplifting and inspiring , creating a positive call to action 

Look

What we look like

Refreshing 

In a sea of information we offer clarity, simplicity and efficiency 

Reassuring 

Polished and expert, instilling trust and confidence 

Welcoming

Warm, balanced, positive and inviting 

Forward-thinking

Modern, innovative, progressive